Country | |
Publisher | |
ISBN | 9781869285845 |
Format | HardBound |
Language | English |
Year of Publication | 2010 |
Bib. Info | 133p.; |
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A collection of case studies focusing on various critical aspects of marketing across a broad spectrum of both local and international industries. Includes questions that highlight the important aspects of each case. Facilitator's guide available on request.