This book contributes to further develop existing paradigms relating to the dialectical role of heritage tourism in the enhancement of national consciousness, with particular respect to ways in which national identities are reproduced and recontextualised by individual articulations and subjective interpretations rather than official and hegemonic discourses of heritage within the context of Changdeok Palace in Seoul, South Korea. It also substantiates a claim that the heritage plays a crucial role in maintaining and fortifying the primordial cultural attributes and connections of a nation. Heritage tourism experiences potentially facilitate individuals to reaffirm innate and emotional attachments to the nation. Therefore, the study of heritage tourism can help to unfold the nuances and complexities associated with national identification and social memory, thus contributing to broadening the interdisciplinary undertstanding of tourism studies.