Country | |
Publisher | |
ISBN | 9788964061046 |
Format | HardBound |
Language | English |
Year of Publication | 2010 |
Bib. Info | ix. 249p. ; 23cm. |
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Here is a lucid, comprehensive PR case analysis of predominantly Korean examples. Prof. Won reveals an essential, practical formula to solving the complexity in communication strategy. This book provides both a topical and case by case guide to solve real-life PR problems. You will encounter various types of Korean PR cases and practical solutions in crisis management, media relations, and related areas. Won brings together, in a concise accessible form, some of the most important ideas about PR case study methodology, PR strategies, the versatile skill of persuasion, and the desirable qualities of interpersonal relationship.