Country | |
Publisher | |
ISBN | 9788952112019 |
Format | PaperBack |
Language | English |
Year of Publication | 2011 |
Bib. Info | 504p. ; 23cm. |
Product Weight | 756 gms. |
Shipping Charges(USD) |
This book introduces a remarkable media trend related to the influence of Korean media products, such as television dramas, songs, and movies, in Asian countries and beyond. The enormous wave of Korean popular culture is referred to as Hallyu, the Korean Wave. The influence of Hallyu has been unprecedented, affecting the domestic culture as well as international relations of Asian countries and reducing the dominance of Hollywood media products in the Asian media market.