Tretchikoff: The people's painter is the first major publication about Vladimir Tretchikoff, one of the most iconic and controversial painters of the Twentieth Century, to appear in several decades. Tretchikoff was, during his lifetime, one of the most recognised and successful artists in the world. Prints of his Chinese Girl allegedly outsold the Mona Lisa and his exhibitions attracted record audiences worldwide, yet despite his popular appeal he was never accepted by the arts establishment, who tended to see his work as the epitome of 'kitsch'. Nevertheless his work has become a part of contemporary popular culture and his influence on contemporary art and design has been immense. This illustrated title reproduces all of his best-known work and is accompanied by a series of essays that explore his life, work and legacy. Published to accompany the first major retrospective exhibition of his work at the IZIKO South African National Gallery, it will include well-known and never before seen examples of Tretchikoff's art as well as rare archival material from the Tretchikoff Archive.