Ogilvy South Africa’s origins lie with a little hot shop in Cape Town founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. They arrived on the South African advertising scene with an energy and passion that made them the industry’s hottest property. At the time, South Africa was tearing itself apart, and many people were eager to embrace a new value system they could believe in – no bullshit, no lies, no apartheid, no company politics – RS-TM offered this, in their ads and also to their staff.