An understanding of both IP law and modern business strategy is key to maximising the IP of any business. In Intellectual Property for Business, the vital principles of IP law are explained clearly and comprehensively so that the reader has a thorough reference of the law and appreciates the intersections between legal and business matters. This book aims to make IP law accessible to all levels of readership and the text is kept fresh and interactive with reader-friendly commentary, modern illustrations and numerous exercises to demonstrate the practicality of the subject matter