A former Samsung negotiator with twenty years of experience in China shares his insights on Chinese culture as well as practical tips for doing business with the Chinese. Drawing on firsthand knowledge of the Chinese market, the author guides readers through the ins and outs of localization and negotiation. In China, he argues, a society deeply informed by a Sinocentric worldview, Western-defined global standards won't get you very far; to succeed in doing business there, a correct understanding of Chinese national pride, among other things, is essential.