Country | |
Publisher | |
ISBN | 9789386618504 |
Format | HardBound |
Language | English |
Year of Publication | 2018 |
Bib. Info | 3 Vols. Set, ills. 27 cm. |
Product Weight | 5350 gms. |
Shipping Charges(USD) |
Vol.1: Evolution, Role & Impact of OOH advertising in a City. Vol.2: Blueprint for OOH: General & Specific Guidelines Vol.3: Outdoor Media Planning, Creative and Measurement. The origin of advertising goes back to "outdoor", which is the oldest form of the advertising medium and later evolved as Out of Home advertising (OOH). The OOH media can be "an instrument of change" for Indian cities and help them transform to SMART cities, it can be a delivery vehicle through which critical civic amenities and services can be offered by the Urban Local Bodies and Municipal Corporations in addition to widening their financial resource base. In three volumes, this book traces the OOH evolution and offer meaningful alternatives, recommendations on the OOH advertising policy framework for cities.