Consuming Anzac reveals how consumer culture has proved central to the contemporary resurgence and proliferation of the Anzac tradition. In probing the ways in which war memory has been produced, marketed and sold since 1915, it offers new insights into the dynamic commercial world and mutually beneficial relationships that underpin the commemoration of war in the twenty-first century. War and society -- Australia. | World War, 1914-1918 -- Campaigns -- Turkey -- Gallipoli Peninsula -- Anniversaries, etc. | World War, 1914-1918 -- Australia -- Anniversaries, etc. | World War, 1914-1918 -- Participation, Australian -- Anniversaries, etc. | Consumer behavior -- Australia. | War memorials -- Australia. | War memorials -- Turkey. | History. | Australian