This book presents the study of the position, role and importance of the Vietnamese clan culture in revitalizing traditional culture in the context of contemporary society. At the same time, the author gives an overview of the cultural change of the Bui family in Thinh Liet that took place during the period of Doi Moi and international integration; subjective and objective causes of the change. Based on that, the book clarifies the general trends of clan culture, along with the protection and promotion of the traditional culture of the clan.