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Consumer Identities = Agency, Media and Digital Culture

Author :  Candice Roberts,Myles Ethan Lascity

Product Details

Country
United Kingdom
Publisher
Intellect
ISBN 9781783209811
Format HardBound
Language English
Year of Publication 2019
Bib. Info 210 p,178 x 229mm
Categories Culture Studies
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Product Description

This edited collection explores the notion of agency by tracing the role and activities of consumers from the pre-internet age into the possible future. Using an overview of the historical creation of consumer identity, Consumer Identities demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity. Grounded in the acknowledgment that identity is a constructed and contested space, the authors analyze emerging dynamics in contemporary consumerism, ongoing tensions of structure and agency in consumer identities, and the ways in which identity construction could be influenced in the future. By exploring consumer identity through examples in pop culture, the authors have created a scholarly work that will appeal to industry professionals as well as academics.

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