Investigating the emergence of Hindi publishing in colonial Lucknow, long a stronghold of Urdu and Persian literary culture, Shobna Nijhawan offers a detailed study of literary activities emerging out of the publishing house Ganga Pustak Mala in the first half of the twentieth century. Closely associated with it was the Hindi monthly Sudha, a literary, socio-political, and illustrated periodical, in which Hindi writings were promoted and developed for the education and entertainment of the reader.