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Advanced Brand Management -- 3rd Edition : Building and implementing a powerful brand strategy

Author :  Paul Temporal

Product Details

Country
United Kingdom
Publisher
Harriman House Publishing
ISBN 9780857195890
Format HardBound
Language English
Year of Publication 2020
Categories Business strategy, Sales & marketing
Shipping Charges(USD)

Product Description

The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.

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