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# 476256
USD 109.76 (Book Not in Ready Stock, will take 45-60 days to source and dispatch)
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Handbook of Customer Satisfaction and Loyalty Measurement

Author :  Nigel Hill and Jim Alexander

Product Details

Country
United Kingdom
Publisher
Taylor & Francis Group
ISBN 9781138730052
Format HardBound
Language English
Year of Publication 2020
Categories Sociology & Social Policy
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Product Description

This title was first published in 2000:  An examination of how to use research effectively. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty.

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