'This study explores and assesses the development of craft villages in the process of building new rural areas in the southern provinces. From these assessments, experts offer solutions to preserve and promote the value of craft villages. The main content of the book consists of 7 chapters. Chapter 1: Concept, role and characteristics of the development of craft villages in the direction of new rural construction. Chapter 2: Content development and construction. Chapter 3: Rural development experiences in Vietnam and internationally. Chapter 4: History of craft village development. Chapter 5: Situation of trade village protection and development. Chapter 6: Factors affecting the development of craft villages in the context of new rural construction. Chapter 7: Solutions to preserve and develop craft villages in South Vietnam.