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eSports is Business : Management in the World of Competitive Gaming

Author :  Tobias M. Scholz

Product Details

Country
Switzerland
Publisher
Springer Nature Switzerland AG
ISBN 9783030111984
Format HardBound
Language English
Year of Publication 2019
Bib. Info 155 p,154 x 216 x 18 (mm)
Categories Business strategy, E-commerce: business aspects, Research & development management, Information technology industries, Industrial applications of scientific research & technological innovation, Games development & programming
Product Weight 348 gms.
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Product Description

The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.

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