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# 581061
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Management of Shariah Compliant Businesses : Case Studies on Creation of Sustainable Value

Author :  Springer Nature Switzerland AG

Product Details

Country
Switzerland
Publisher
Springer Nature Switzerland AG
ISBN 9783030109066
Format HardBound
Language English
Year of Publication 2019
Bib. Info 192 p,235 x 155 (mm)
Categories Islam, Finance, Management & management techniques, Sales & marketing
Product Weight 473 gms.
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Product Description

Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses. Innovations in Islamic business, interest in the use of Sukuk (Islamic bonds) to finance major projects, pressures on Islamic banks to reduce the financing gap in society, and the need to understand Muslim consumers, require a deeper grasp of the issues and opportunities involved, which are quite unique. In similar vein, acquiring expertise on topics specific to Shari'ah-compliant businesses requires a thorough knowledge of matters ranging from financing to branding and, in a broader sense, creating an entrepreneurial framework suitable to the market. This book fills this gap by presenting high-quality and original case studies on Islamic finance, marketing and management from around the world. Equally valuable in business school classrooms and for c-suite strategists, it will help readers shape business strategies to tap into a billion-strong market.

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