The Dawn of Consumer Protection in Tanzania builds on the author’s one decade of on-the-ground experience on consumer protection in Tanzania. The book highlights challenges and opportunities facing consumers in Tanzania and Africa in general. It outlines the antidotes of consumer protection and further addresses the hurdles that hold back consumer protection. This book provides an historical perspective of consumer protection development that has been made over decades. The book outline the concerted efforts made by Tanzania in setting up consumer protection mechanism enshrined in regulatory and competition authorities. It brings to light the weaknesses of many laws which make protection difficult. Thus, the book calls for a comprehensive consumer protection legal framework, policy and laws.The Dawn of Consumer Protection in Tanzania sets out a new paradigm of a needed and responsive consumer protection in Tanzania, which is built on strong consumer protection policy and law. It argues extensively for the need for a three-tiered-legal framework consumer protection model, which creates checks and balances in the market.