As peculiar to the law of trade marks, commercial acumen meets creative endeavour in the most wonderful of ways. However, the high commercial value of branding so often leads to a fracas over the ownership of this creativity, and often involves minute arguments about “distinctiveness”. Accordingly, this handbook aims to make available in a convenient and up-to-date form the consolidated text of the Trade Marks Ordinance (Cap 559). This book provides section-by-section annotations covering significant judicial decisions, rules of court, definitions of words and phrases, discussions on practical aspects, contentious issues, and other authoritative materials. This handbook will be an indispensable companion for Intellectual Property lawyers and professionals, marketers, company directors, in-house counsel, Public Relations companies, company secretaries, students and all those who are engaged or interested in the design, preparation, registration and enforcement of trade marks in Hong Kong.