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# 701257
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The Effect of TV Advertisements of Ulker Toto and Kinder Surprise Chocolates on Turkish Children

Author :  Sinem Eyice Basev

Product Details

  • Country Turkey
  • Publisher Egitim Yayinevi, Meram, Konya, Turkey
  • ISBN9786057786845
  • FormatPaperBack
  • LanguageEnglish
  • Year of Publication2020
  • Bib. Infoxii, 89p. ; 135x215mm. Includes Bibliography
  • Product Weight150 gms.
  • Shipping Charges(USD)

Product Description

Sinem Eyice Basev is a neuromarketing specialist, consultant and academician. She completed her first study in the field of children while she was studying in Master of Business Administration (MBA) program at the University of East London. This book, which examines the effects of TV commercials of Ulker Toto and Kinder Surprise chocolates on Turkish children, has adopted both positivist and phenomenological philosophies. Qualitative and quantitative methods were used in combination. Numerical information was collected through a questionnaire created in a semi-structured style, and data were collected from 40 children at the age of 8 by using "watch and select afterwards" method, which was applied by taking notes about the behavior of the children while they were watching. You can find out about how the data were collected from 40 children at the age of 8 and the relevant results in the book.

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