This edited volume by two extremely committed academics is a very timely and desired intervention in debates surrounding Indian Popular Fiction, an area that hasn't got adequate attention from academics. The anthology, covering a wide range of debates to do with readership, neo-liberalism, changing habitus of the popular, popular mythology, Indian reworkings of detective stories, popular genres and their articulation in Indian languages, among several others, raises very important questions and sets the right tone for debates and discussion for readers and academics alike, who wish to engage with Indian popular fiction. Thoroughly incisive and engaging. It makes for a delightful and informative read. - Simi Malhotra, Professor, Department of English, Jamia Millia Islamia, New Delhi. So good to see the writers who capture the imagination of young India and sell at railway station book-stands and red light crossigs finally getting their due! Popular writing portrays the zeitgeist of a nation and a time like no other format can - it records angst, ethos, changing mores and popular culture faithfully - but is often dismissed as mere 'entertainment, entertainment and entertainment.' The writers of this anthology delve deep into the glittering, bauble-filled treasure chest that is Indian Commercial fiction and come up with findings that are both insightful and informative. - Anuja Chauhan, Popular author, advertiser and screenwriter.