“This new and refreshing book by veteran economics professor Niceto Poblador is a grand, holistic tour of the strategy of successful capitalism in the modern age. The long-term mission—both actual and ideal—of the successful modern business firm is to create value for all its stakeholders: good consumer value for its customers, good compensation for its workers, good business for its partners, and meaningful well-being for social communities, especially the underprivileged. Teachers of college-level microeconomics will appreciate its many charts linking the discussion to the familiar theory of the firm.” – Mahar Mangahas, Former Professor of Economics, University of the Philippines; and President and CEO, Social Weather Stations.