This book is an excellent study guide and workbook for students looking to broaden their knowledge and professionals looking to refresh their understanding of Media Relations and its many components. Combining textbook theories with colourful examples of real-world implementation by giants such as MTN, NLNG, International Breweries, Airtel, and The American University of Nigeria, Nwakanma walks you through the fantastic world of Media Relations as you learn and understand the fundamentals of one of the most crucial elements of Public Relations.